Soon: complete revolution in the sponsored blogging world

october 23 2007

PayPerPost is one of the largest sponsored blogging systems.
Advertisers are able to get in contact with the genral online public by submitting their requests to the PPP team,
Bloggers can choose between the subjects and blog about them against a few dollars.
The better the blog shows up in the stats, the more is paid.
As simple as that.

PayPerPost has developed a new way of ranking the statistical information of posts cq blogs and soon the system will be put to use.

Apart from the team of PPP and the testers, none knows exactly what the system does.
As far as I can gather part of it is synthesising the statistics of different systems or it has a whole new system of data synthesis and is tested against the other systems.
Argus, as the working name is, will be a revolution in the sponsored blogging world.

There's no need to rely anymore on Google PR and Alexa Score to rank blogs.
Argus provides advertisers with accurate page view and visitor information gathered by PayPerPost itself.
One of the problems the present PayPerPost system has is that advertisers can choose for geographical located bloggers.
Because I'm living in The Netherlands that means I'm excluded from some jobs, even though the main group of my visitors are located in these countries and I blog in their language.
Argus reports geographic readership information as well, so it should enable me to take more posts.

One of the main issues to me is that there are people out there who know how to play the systems.
Their blogs are fully equipped to get as high ramks as possble with almost no other contect that product information and sponsored blogging.
People comment there, because their URL will show up in relation with these high ranked blogs, which leads to a higher rank of their own blog too.
And ofcourse they put these links on their site with the same ranking consequence.

To be honest: I hope those practices can come to an end.
I think it's not fair those advertising blogs can blog for 100, 200 or even more dollars a post by using just the requested amount of words(so the minimal effort) whereas I get 5 dollars a post, and when I'm really lucky a few dollars more.

I'm curious if the new system is able to reward originality, because I'm sure I would get a lot more paid per post.
Sponsored blogging shouldn't be only about the exposure of URLs, but also about getting people to really buy a product or service.

Still I think normal bloggers are able to convey their message to a larger audience than almost professional advertising bloggers.
We normal bloggers maybe won't have as many visitors and page views, but we're able to trigger the word by mouth system.
One visitor who talks about a certain post at the family meeting, the church meeting and the parents board meeting, will do a lot more to spread the word, than one visitor who clicks the link and moves on without even looking.

Well, we'll see what payperpost reveals.
Soon Argus and it's new name will be presented into private alpha at PostieCon.

I hope it'll be of help for all of us.